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Negative Advertising

Negative Advertising, December 26, 1990

Monday, July 9, 2012 In recent weeks I’ve written about the appropriateness, about the essential nature of negative advertising.* The simple reality is that incumbents aren’t going to tell you why they don’t deserve to be re-elected. Unfortunately, the media in our day and age is more likely to react to what candidates say than […]
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How to beat the incumbent when yours is the minority party.

Thursday, June 28, 2012 Hi. Next Contestant has been paying a lot of attention to two Congressional races in Maryland. One is for the U.S. Senate, between incumbent Democrat Ben Cardin and Republican challenger Dan Bongino. The other is for the House, between Democrat Dutch Ruppersberger, the incumbent Congressman from the Second Congressional District, and […]
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Negative Advertising: Changing voters’ minds.

Wednesday, May 30, 2012 Yesterday, I wrote an article entitled, “Negative Advertising: An essential means of voter education.” This piece looks at the flip side of negative advertising. From the campaign’s point of view, it’s as essential to winning as money. In fact, funding negative advertising may just be the primary reason the candidate needs […]
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Negative Advertising: An essential means of voter education.

Tuesday, May 29, 2012 Hi. This is the first of two articles that I’m writing about “negative advertising,” a concept that I believe has been given a bad rap by the media and, most importantly, by the form of it that many well-funded candidates and their political action committees have chosen. This first piece is […]
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