Sometimes a simple billboard, or 15 second ad on television says more than even the more clever article. As long as their content is accurate and doesn’t cross the line between witty and hurtful rhetoric. These are concept drafts on the basis of which Next Contestant marketing may be based. The actual ad copy, whether printed or broadcast, will be short and to the point, and may use different text and images than the ones I’m showing below.
Documentation is available for every assertion these ads make. Nothing is as effective as the straightforward presentation of the truth.
Please keep in mind that all copy (pages, articles, “billboards”) on the Next Contestant blog, including the anti-incumbency and other ads listed on this page, are copyrighted by the author of the Next Contestant blog (Ellicott City, Maryland) as of the original date of their publication, and should not be reproduced without prior written permission of the author. All rights reserved. Email Hey@NextContestant.us for information.
Let’s start with billboards for Maryland’s one term incumbent U.S. Senator Ben Cardin, running against Republican newcomer, Dan Bongino.
1. How many times are we, the voters, going to make the same mistake. How many chances are we going to give our elected officials to do something, to give us good reason to reelect them? Life is short. We need our representatives in the House and Senate to either fix the most critical problems we’re facing, putting party affiliation and personal selfishness aside, or get out of the way and make room for someone who will, for the “Next Contestant.” “Once burned, twice shy.”
2. Not one.
3. Sometimes, it’s not so much about choosing between two candidates, as it is about deciding not to vote for one of them. Pick one.
6. Good man.
7. Ask him.
10. And for Senator Ben Cardin. This one has a frame and includes the name of his opponent, Republican Challenger Dan Bongino. Keep in mind that, while these ads are called “billboards,” they’re written to be the basis for 15 second television and radio ads.
11. This next one is the first in a series I call “I’m sorry,” written to discourage Maryland’s 2nd District voters from re-electing Congressman Ruppersberger. This first one is about the Congressman’s lack of productivity.
12. And here’s another in the “I’m sorry.” series. This one’s about his lack of focus.
13. And another one, about accepting responsibility.
14. And, what the heck, one more. This one’s about earmarks.