Sometimes a simple billboard, or 15 second ad on television says more than even the more clever article. As long as their content is accurate and doesn’t cross the line between witty and hurtful rhetoric. These are concept drafts on the basis of which Next Contestant marketing may be based. The actual ad copy, whether printed or broadcast, will be short and to the point, and may use different text and images than the ones I’m showing below.

Documentation is available for every assertion these ads make. Nothing is as effective as the straightforward presentation of the truth.

Please keep in mind that all copy (pages, articles, “billboards”) on the Next Contestant blog, including the anti-incumbency and other ads listed on this page, are copyrighted by the author of the Next Contestant blog (Ellicott City, Maryland) as of the original date of their publication, and should not be reproduced without prior written permission of the author. All rights reserved. Email for information.

Let’s start with billboards for Maryland’s one term incumbent U.S. Senator Ben Cardin, running against Republican newcomer, Dan Bongino.

1. How many times are we, the voters, going to make the same mistake. How many chances are we going to give our elected officials to do something, to give us good reason to reelect them? Life is short. We need our representatives in the House and Senate to either fix the most critical problems we’re facing, putting party affiliation and personal selfishness aside, or get out of the way and make room for someone who will, for the “Next Contestant.” “Once burned, twice shy.”

2. Not one.

3. Sometimes, it’s not so much about choosing between two candidates, as it is about deciding not to vote for one of them. Pick one.

4. What’s the point?

5. Part of the problem.

6. Good man.

7. Ask him.

8. Money buys you access.

9. Here’s the Affordable Care Act billboard for Congressman Dutch Ruppersberger:

10. And for Senator Ben Cardin. This one has a frame and includes the name of his opponent, Republican Challenger Dan Bongino. Keep in mind that, while these ads are called “billboards,” they’re written to be the basis for 15 second television and radio ads.

11. This next one is the first in a series I call “I’m sorry,” written to discourage Maryland’s 2nd District voters from re-electing Congressman Ruppersberger. This first one is about the Congressman’s lack of productivity.

12. And here’s another in the “I’m sorry.” series. This one’s about his lack of focus.

13. And another one, about accepting responsibility.

14. And, what the heck, one more. This one’s about earmarks.

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4 thoughts on “Billboards

  1. I was a little nauseated at your billboard facts and felt compelled to comment. This is why it’s so important that we get Gerrymandering under control. When districts are set up to favor particular incumbents, we’re encouraging the embedding of the status quo and more do nothing action in Congress. It’s a problem for both the left and right, depending on who is in power in the State during the time of the redistricting. Have you seen It’s not my website, but it’s an algorithm that draws the district lines based sheerly on population numbers, shortest line to divide the groups and ignores party affiliation.

    • Hi. I went to as you recommended and read the section on “Splitline Districting.” It’s interesting, and would certainly be superior to the political process that defined Maryland’s Second District, but I’m thinking that it’s too technical. A little unselfish common sense might be all we need to define sensible Congressional Districts.

      Just in case you’re reading this and don’t know what Maryland’s Second District looks like, I’ve added a map. Click on the “Articles” menu button, then “Congressman Dutch Ruppersberger” and scroll down to the bottom of that page.

      In any case, however messy, the Second District is what it is for this election.

      My feeling is that what really enables incumbent re-election is money, particularly the party and lobby funds that incumbents get and most challengers don’t. We are desperately in need of campaign finance reform, even if it means changing the Constitution in light of recent Supreme Court rulings, that pulls PAC money out of the election process.

      Of course, a much simpler solution would be for voters to say “No!” to incumbents who take money from PACs. Our incumbents should be more focused on protecting our jobs as a means of keeping their own.

      Thanks for stopping by.

      -Next Contestant

    • I think you are neglecting to see one important part of the districting of the state for the representation to Congress. Your congressman should represent YOUR district – your neighbors, your businesses and roads in YOUR district. It certainly doesn’t serve you well to have your community carved up into 3 different representatives that lump your neighborhood’s interests with those of people 40 miles away. If your community is poor and black and represented by someone who is also representing a wealthy white district with different schools and businesses then you are not being fairly represented in Congress.

      That’s how people vote -they vote for the person that they think will best represent them. If we aren’t supposed to pick someone based on that idea, then how do we have a voting process to pick someone?

      • Hi. Thanks for the comment. If I understand you correctly, you’re complaining about how the Congressional (and other) Districts are defined.

        No question about it, it’s an odd, way overly-political process resulting in some Districts that include islands of voters not attached to the District “mainland.” Have you looked at the map for Maryland’s Second District? What a mess.

        That said, are you really in favor of homogeneous Districts consisting of all one ethnic or income group? To do that, and to make sure the District has the requisite number of voters, would mean having Districts with isolated bits and pieces all over the place. And is homogeneous districting really a view of America we want? Are we one people or just a barely connected set of self-interested communities defined by our wealth (or lack of it) and the color of our skin?

        Let me know what you’re thinking.

        -Next Contestant

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